Monday, April 23, 2012

#9--Bussing around for Fashion

Forget popup shops, Bus tours are the newest way brands such as Kate Spade New York and Madewell are getting their names out there around the country, literally!! Both of the above mentioned brands crated busses to tour around America as mobile shops stopping in popular cities in the states!

Kate Spade's adorable Florence Broadhurst themed bus started in New York City in April and ended its tour in Austin Texas during SXSW music festival. The bus had fun give-aways, games, and of course, a place to shop. The bus also had it;s own twitter account in which fans could follow to find the bus in their own city. KSNY bus tour pictures below...SO cute!!

Kate Spade, Florence Broadhurst Bus

Kate Spade tour bus interior

And check out this link below to read up more on Kate Spade's Bus Tour.
Kate Spade New York Bus Tour 2012

Madewell's bus tour soon followed, also kicking off in New York City in April. The old fashioned themed bus is cute an edgy holding true to the brands' image. This bus also has it's own twitter page for fans to follow. And lucky for these fans, the first to find the bus in each city gets a FREE pair of Madewell jeans! Such a shame I found out about this one too late :(

Check out the link below to read more about Madewell's denim road trip:
Madewell Denim Road Trip 2012

Madewell Denim Road trip 2012

Monday, April 16, 2012

#8--Paper Crown

Lauren Conrad. What do you think of when you hear this name? Maybe her first 'claim to fame' reality TV series, Laguna Beach. Or maybe you think of the drama filled hit reality show The Hills.

Since choosing to leave The Hills TV show to pursue her professional life, Lauren has written 5 best selling books, designed a clothing line for Kohl's, and also started her own fashion line names Paper Crown. The ladder however, seems to have stayed under the radar of most people. Although it is sold in big-name stores such as Nordstrom and Cusp, Lauren's line has yet to have her big break. But I think it's only a matter of time for word to spread and Paper Crown will become a brand hanging in every women's closet.

Paper Crown is full of fun a flirty dresses, day outfits and much more. Her pieces seem to transition perfectly from day to night with a quick change of accessories and shoes. The lines are simple yet elegant and look to be flattering on most body types. Lauren's eye for simple elegance is right on par which, for a reality star, seems quite surprising.

Check out the link below to see Paper Crown look books from this season and several seasons past. The shots are simple yet incredibly chic. The setting in which the photographs have been taken are uncomplicated yet sophisticated, and I am dying over that nautical beach outfit!! :)

Click here!! >

Monday, April 9, 2012

#7--Bridal Trunk Shows

It seems that weddings now-a-days are more about "the dress" or even "the dresses" than the holiness of matrimony. All eyes are on the bride and everyone is thinking one thing, what will that dress look like?! If it's great, then it's great. But if it's not so great, there's some serious talk. More and more women are focusing on what their dress looks like and what other people will think of it as well.

Knowing this, wedding dress designers and boutiques are really taking advantage of this. Trunk shows are a great way to get designers' names out there to customers. Whether they are well known or not, a trunk show is a great way to show customers a new designer or a new line for the season. Fashions can come and go but women are always going to have a need for wedding dresses. So keep the trunk shows coming!!

Below are two very different bridal trunk shows.

Disney Bridal (< click here!)
This trunk show is for the Disney Bridal collection at a small boutique. I think this is a very cute idea for a women who really pictures her wedding to be a real life fairy tale. Whether she dreams of being Belle or Aurora, there is an option for her.
Aurora (Sleeping Beauty)

Vera Wang Bridal (< click here!)
Vera Wang has become a household name. When you think wedding, you think of her. It seems everyone dreams of getting married in one of her miraculously beautiful gowns but some people could simply not afford it. When Vera decided to do her White Label, she allowed for such a larger customer base access to her dresses. These gorgeous dresses range between $500 and $1500.

Vera Wang White Collection